Re-inventing the Wheel (Meh….not really)
When people ask me about our new branding, company persona and product development I can’t help but think in some ways we are re-inventing the wheel. Bicycle commuting has been around long before 2WG came into the picture and it will stay long after we are gone. We are just making it more fun and easier to do.
It is exhilarating and confidence boosting sharing the road with honky tonk traffic. It feels great walking into the office lobby sweaty, out of breath and with your tunes filling the dead morning air because you forgot your commuting playlist jamming through your ear buds. You get it. It doesn’t really matter if anyone else thinks riding your bike to work is dorky. You know it is awesome.
I guess I take that same approach now when it comes to our new products. We went out and started creating some of the best new commuting products we don’t think exist on the market…and I think they are needed.
It is a blast biking down for a few pints to meet your pals and then sweating those same pints off on the ride home. I love it. But you need to know when to call it quits and take rest of the bottle home. That’s why we created our leather beer growler caddie.
Managing your keys when on your bike can be a pain in the ass. I get the hype on using a carabiner to hold your keys from your belt loop. It is more than hipster. It is also super functional when you are getting on or off your bike. The best use for this tool is when swiping your fob or key card to get into the office parkade or simply parking your bike. You need convenient access to your bike lock key. This is why we developed the Roadie Belt Key Clip. Super functional and stylish made of premium materials. It feels good clipping your keys into the gunsling clip. I use it every time I hop on the horse.
Personally, I love utilizing the functionality of my rear bike rack. Some people think its dorky and I think that is just fine. It makes a lot of sense when using your bike as a vehicle. Some people bike to make a fashion statement and this is cool too, but sometimes it just works to use the tools available. The ride to work is way more enjoyable if your gear is off your back and evenly distributed on your bike rack. This is why we have put insane amounts of time in refining and re-designing our Classic Bike Suit Bag. It has been the go-to for office commuters for years. For way too long it was our only flagship product. I have so much more to say about what we have coming down the pipeline on this but it will have to wait just a bit longer.
Now not every ride is a point and shoot and back again. Sometimes the best ride is one where you don’t have a route planned. Meandering through the city also means having a daypack. For us at 2WG, we love the functionality of a messenger bag. We wanted one with some style. Plenty of bomb proof synthetic options out there. What was lacking was class matched with practicality. We created the first form fitted waxed canvas option combined with premium leather legend. It wasn’t easy and the specially sourced materials aren’t cheap. But nothing worth creating is either of the former. We swung for the fences with the Heath Messenger Bag. I think we hit a home run but it is one of those products where you have to be in the park to experience the full effect. Pictures on the web will never do it justice. I use this bad boy on days I am traveling light or simply want to feel fleet a pedal.
Riding your bike to work or otherwise on any occasion isn’t something you were born with, it is a choice. We love it and love sharing it….hey we didn’t quit our day jobs for nothing. That is our commitment to you.
Thanks for pedaling by!
President of Two Wheel Gear
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